Illustrator Nate Williams makes a really good point in his post about starting a career in illustration:

The first step to a successful illustration career is to find your voice - a unique consistent style. A lot of artists have trouble committing to one style at first because it kind of goes against an artist’s nature of exploring and not limiting their expression, but as an illustrator, art directors hire you because they want to give a project a specific tone, feeling and they need to be able to count on your work being a certain way for their project, campaign, etc.

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Of course, this doesn’t mean you can’t do other styles.. it just means when you present them to art directors have consistency between the body of work. A number of illustrators, writers, and musicians work under various names for this particular reason.

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